Manufacturers

Bolthouse leverages Instagram in first beverage-focused ad campaign

By Maggie Hennessy

When 100-year-old food and beverage manufacturer Bolthouse Farms decided to launch its first ever consumer advertising campaign focused on beverages this year, the brand harnessed the visual power of Instagram after realizing the app’s potential among...

Got Chocolate Milk? Olympic campaign will 'extend product equity'

Got Chocolate Milk? Olympic campaign will 'extend product equity'

By Mark ASTLEY

The new Built with Chocolate Milk campaign, the flavored, mustache-free sister of Got Milk?, will provide the US dairy industry with an opportunity to develop the "brand and nutritional equity" of milk, the organisation behind it has claimed.

“A low-fat burger tends to be drier or had ingredients in there that might not have been pleasing to public and the palate. Adding cherries to a lean ground meat give the consumer the better tasting, juiciness of a higher fat burger, but you don’t get that higher fat content,” claims Pleva International CEO Cindy Pleva-Weber.

Supplier of tart cherry ground meat enhancer eyes retail market

By Maggie Hennessy

A longtime school foodservice supplier of meat enhancer is looking to get its flavorless, tart cherry-based blend—which it claims can increase product yield, extend shelf life, reduce fat content, lower cost and decrease the carcinogenic effect of cooking—into...

CPGs missing the boat on e-commerce: Deloitte

CPGs missing the boat on e-commerce: Deloitte

By Maggie Hennessy

Consumer packaged goods companies are underestimating the growth potential of online sales and still lack clear e-commerce strategies, according to a new study from consulting firm Deloitte LLP.

“We didn’t set out to save the planet by finding a sustainable, negative carbon footprint ingredient in seaweed, but it’s hard not to rally behind it,

Seaweed chip finds a ‘New Frontier’ in snacking

By Maggie Hennessy

In March 2012, Robert Mock left the world of financial derivatives behind with an idea for a healthier chip that incorporates seaweed. Nine months later, he and three fellow cofounders have launched Burlingame, CA natural foods product company New Frontier,...

Relaxation beverage founder betting on sleepy time ice cream supplement

Relaxation ice cream ahead of its time?

Relaxation beverage founder betting on sleepy time ice cream supplement

By Maggie Hennessy

Ever found yourself unable to shake off the stress of the day even while enjoying your evening bowl of ice cream? Bebida Beverage Co. (BeBevCo), the manufacturer of Koma Unwind relaxation drink, hopes to address the roughly 100 million consumers who either...

Fenchem ramps up production of pea protein

Fenchem ramps up production of pea protein

By Maggie Hennessy

Amid a tightening market for protein sources, Fenchem Biotek Ltd. is expanding the manufacturing capacity and enlarging supply quantity of its VegePro pea protein in order to guarantee a stable supply, with plans to double its manufacturing capacity in...

Eating nuts daily tied to lower overall death rate: Harvard study

Eating nuts daily tied to lower overall death rate: Harvard study

By Maggie Hennessy

People who ate a daily handful of nuts were 20% less likely to die from any cause over a 30-year period than those who didn’t, according to the largest study of its kind by scientists from the Dana-Farber Cancer Institute, Bringham & Women’s Hospital...

Big Interview: Greg Steltenpohl, CEO of Califia Farms and founder of Odwalla

Decline in soft drinks not catastrophic for beverage industry: Odwalla founder

By Maggie Hennessy

“The slowdown of soft drinks is not going to be catastrophic for the beverage industry,” said Greg Steltenphol, CEO of beverage manufacturer Califia Farms and founder of Odwalla, discussing the recent slump in carbonated soft drink sales—particularly...

True Source Honey considers manufacturer-specific verification system

True Source Honey considers manufacturer-specific verification system

By Maggie Hennessy

True Source Honey, formed by a group of US honey companies to prevent illegally sourced honey from entering the US market, has focused its efforts over the past five years primarily on retailers, because they sell direct to consumers. But as consumer...

Acrylamide, a potential carcinogen, is found in 40 percent of the calories consumed in the average American diet, according to the Grocery Manufacturers Association.

FDA issues 'softly worded' draft guidance on acrylamide

By Maggie Hennessy

The US Food and Drug Administration (FDA) has issued a draft guidance for the food industry to help growers, manufacturers and operators work toward reducing levels of acrylamide in certain foods.

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