Seth Goldman, co-founder and ‘TEA-EO’ of entrepreneurial success story Honest Tea, tells BeverageDaily.com that Coke’s ownership has helped the brand take Fair Trade and Organic credentials into the US mainstream.
Ardagh Group is to invest $250m in two new can making facilities to convert the majority of ConAgra Foods’ shelf-sized cans from traditional 3-piece can to flexible DWI (Drawn and Wall-Ironed) technology.
Blast out of the starting blocks with your hot new product at high ACV distribution and pile in the promotional cash, and you’ve got a fighting chance of reaching that magic $100m in year one sales. You’re innovation dynamite: an IRI new product pacesetter.
Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium levels have risen or not changed, new findings show.