More dire sales figures for carbonated soft drinks

Carbonated soft drinks sales in free fall, says Nielsen data

By Elaine WATSON

Dollar sales of diet soda plunged 9.5% in the four weeks to April 12, while sales of regular soda fared hardly any better (- 2.4%), as Americans sought out other options from energy drinks (+8.9%) to sparkling water (+24.5%), according to the latest Nielsen...

Caliwater founders Melissa Reed and Matt McKee. McKee:

Special edition: Healthy beverage trends

Caliwater cactus drink founder: ‘We’re where Zico was 10 years ago’

By Maggie Hennessy

Longtime friends and film and television industry colleagues Matt McKee and Melissa Reed’s plans for a locally sourced juice bar in downtown Los Angeles morphed into a beverage company whose flagship product is ready-to-drink prickly pear cactus water...

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