Manufacturers

Consumers are more empowered today and it's because of that, we're shifting into their world of demand, says Frito-Lay marketing head

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

By Kacey CULLINEY

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.

Interview with Bobo's Oat Bars founder Beryl Stafford

Bobo’s oat bars at the crux of convenience, gluten-free

By Maggie Hennessy

Ten years after Bobo’s Oat Bars first hit natural food store and coffee shop shelves in Boulder, CO, the now profitable cereal bar manufacturer is capitalizing on the parallel growth in popularity of the gluten-free and grab-and-go segments to target...

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