Manufacturers

Coca-Cola: We have to be willing to be a little riskier

Insights from Barclays Back to School conference

Coca-Cola: We have to be willing to be a little riskier

By Maggie Hennessy

Global instability in key regions and continued slumping US soda sales have put pressure on Coca-Cola’s long-term growth volume goals, but the beverage industry giant is prepared to take a few more risks to get its growth trajectory back on track, said...

GMA: Digital pioneers now, CPG market leaders tomorrow

Digital pioneers now, CPG market leaders tomorrow: GMA

By Maggie Hennessy

CPG companies at the forefront of digital marketing and e-commerce today are setting themselves up to be overall market leaders in the next few years, according to a report prepared for the Grocery Manufacturers Association by Boston Consulting Group,...

Imagine Honest Tea, only in Keurig's K-Cup format... The first such Coca-Cola brand to launch on the platform

Honest Tea marks Coke's first Keurig K-Cup launch

By Ben BOUCKLEY

Keurig Green Mountain and Coke will roll-out Honest Tea in K-Cups from tomorrow - the beverage giant's first launch in this format since it took a 10% equity stake in Keurig this February.

Chobani said its Farmland ad was

Chobani rapped over knuckles by NAD over ‘Farmland’ Greek yogurt ads

By Elaine Watson

Chobani has been rapped over the knuckles by ad watchdog the National Advertising Division (NAD*) of the Council of Better Business Bureaus over its ‘Farmland’ ad, which implied that its Simply 100 Greek yogurts came straight from the farm, while competing...

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