Just months after Kashi agreed to settle a California class action lawsuit accusing it of deceptively advertising its wares as ‘all-natural’, a judge has allowed most claims in a similar class action brought in Florida to proceed.
Global instability in key regions and continued slumping US soda sales have put pressure on Coca-Cola’s long-term growth volume goals, but the beverage industry giant is prepared to take a few more risks to get its growth trajectory back on track, said...
CPG companies at the forefront of digital marketing and e-commerce today are setting themselves up to be overall market leaders in the next few years, according to a report prepared for the Grocery Manufacturers Association by Boston Consulting Group,...
While Diet Pepsi sales remain pretty dire, strong growth from Mountain Dew Kickstart, Wild Cherry Pepsi and retro-style ‘real-sugar’ Pepsi prove that Americans haven’t lost their enthusiasm for carbonated soft drinks (CSDs), says PepsiCo.
Eggs are just the beginning; we're also looking at food dyes, trans fats, and even sugar
Plant-based foods trail-blazer Hampton Creek Foods has hired one of its Silicon Valley-based investors - Ali Partovi (founder of LinkExchange and Code.org, and early advisor at Facebook & Dropbox), as its new chief strategy officer, just weeks after...
Keurig Green Mountain and Coke will roll-out Honest Tea in K-Cups from tomorrow - the beverage giant's first launch in this format since it took a 10% equity stake in Keurig this February.
PepsiCo is seeking to patent a method of adding fiber- and polyphenol-rich co-products from fruit and veg juice extraction back to juices and other beverages in a bid to improve their sensory and nutritional profile, and minimize waste from the juice...
As brand managers at Monster and Red Bull are well aware, their audience has always extended well-beyond extreme sports enthusiasts. But boy-racers still seem to dominate much of their marketing, says one man hoping to engage a broader demographic with...
Chobani has been rapped over the knuckles by ad watchdog the National Advertising Division (NAD*) of the Council of Better Business Bureaus over its ‘Farmland’ ad, which implied that its Simply 100 Greek yogurts came straight from the farm, while competing...
When Coca-Cola & PepsiCo invested in Zico and O.N.E. in 2009; Vita Coco CEO and co-founder Michael Kirban admits he became a little nervous as pundits predicted he’d get sidelined as the world’s biggest beverage companies slugged it out for supremacy...
The Grocery Manufacturers Association (GMA) has decided to share its database on how food manufacturers use chemicals that are Generally Recognized As Safe (GRAS) with the US Food and Drug Administration, an initiative the trade group claims will “improve...
