Blast out of the starting blocks with your hot new product at high ACV distribution and pile in the promotional cash, and you’ve got a fighting chance of reaching that magic $100m in year one sales. You’re innovation dynamite: an IRI new product pacesetter.
Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium levels have risen or not changed, new findings show.
Muller Quaker Dairy and Ultima Foods have moved to distance themselves from concerns about the potential environmental impact of Greek yogurt by revealing details of their alternative, ‘acid whey’-free manufacturing processes.
Muller Quaker Dairy, the joint venture between PepsiCo and German dairy giant Theo Müller Group, has officially opened a $206m, 350,000+ square foot factory in Batavia, New York - one of the largest yogurt manufacturing plants in the US.