Manufacturers

Got Chocolate Milk? Olympic campaign will 'extend product equity'

Got Chocolate Milk? Olympic campaign will 'extend product equity'

By Mark ASTLEY

The new Built with Chocolate Milk campaign, the flavored, mustache-free sister of Got Milk?, will provide the US dairy industry with an opportunity to develop the "brand and nutritional equity" of milk, the organisation behind it has claimed.

“A low-fat burger tends to be drier or had ingredients in there that might not have been pleasing to public and the palate. Adding cherries to a lean ground meat give the consumer the better tasting, juiciness of a higher fat burger, but you don’t get that higher fat content,” claims Pleva International CEO Cindy Pleva-Weber.

Supplier of tart cherry ground meat enhancer eyes retail market

By Maggie Hennessy

A longtime school foodservice supplier of meat enhancer is looking to get its flavorless, tart cherry-based blend—which it claims can increase product yield, extend shelf life, reduce fat content, lower cost and decrease the carcinogenic effect of cooking—into...

CPGs missing the boat on e-commerce: Deloitte

CPGs missing the boat on e-commerce: Deloitte

By Maggie Hennessy

Consumer packaged goods companies are underestimating the growth potential of online sales and still lack clear e-commerce strategies, according to a new study from consulting firm Deloitte LLP.

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