While Mondelēz is not expecting a significant turnaround in gum this year, the world’s #2 gum maker behind Wrigley is “actively testing a number of ideas to rejuvenate the category” that are just starting to pay off, CEO Irene Rosenfeld told analysts...
Increased investment in marketing and advertising will drive sales in the back half of the year, said the company’s CEO who sees the company as being on track to being ‘a premium, differentiated leader in snack foods’.
Tony Vernon, CEO of Kraft Foods Inc., says the company will ramp up its revitalizing of iconic brands and investing in innovation, adding that the company will ‘not tolerate incursions into our market share’.
An Indiana State University researcher says she found five types of fungus in Capri Sun, as the brand's US licensee Kraft Foods admits mold does happen ‘from time to time’ due to non-use of preservatives.
Drug stores, club stores and the foodservice market could be the next big areas of opportunity for gluten-free, according to Boulder Brands, which owns two of the biggest names in the sector: Udi’s and Glutino.
Founded in the same year that Edison created the first functioning light bulb, Thompson Brands is one of America’s oldest chocolate companies. But it hasn’t stayed in business this long by resting on its laurels, CEO Gene Dunkin tells Elaine Watson.
New York-based start-up LifeIce is aiming to create a completely new category in the healthy snacking market with new bite-sized all-natural frozen fruit snacks that are sold as a shelf-stable product in a freeze-at-home tray.