Manufacturers

Healthy cereals could help category grow modestly in 5 years

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

By Elizabeth Crawford

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...

The 2015 Product of the Year winners include several ready to eat foods. Source: Product of the Year

Product of the Year seal helps new products increase distribution, sales

By Elizabeth Crawford

While the upfront cost of third-party credentialing from Product of the Year is sizable for many small firms, winning the right to display its iconic red logo for two years can open distribution doors and increase sales in the long-run for new products,...

Eggs remain a breakfast constant, but how served is changing, AEB says

What's for breakfast? Re-inventing the first meal of the day

Eggs remain a breakfast constant, but how they are served is changing, AEB says

By Elizabeth Crawford

The iconic “all-American breakfast” combination of eggs, meat and a carb is getting an update to better reflect the increasingly diverse U.S. population, but consumers’ growing expectation to customize their food means what is hot in one region likely...

Zweifel has developed a two-step air-drying process for its veggie chips that locks in color, flavor and taste

Air-dried veg chips ‘most innovative’ snack at ISM

By Kacey CULLINEY

Zweifel Pomy-Chips’ potato chips mixed with air-dried beetroot slices were voted the ‘most innovative’ snack at ISM and the company hopes to drive exports dramatically with the product.

Post plans to revitalize PowerBar

Post plans to revitalize PowerBar

By Elizabeth Crawford

Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives. 

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