Manufacturers

The most important thing for Twinkies is to get back on the shelf before innovation and line extensions, says marketing expert

Twinkies must innovate slowly, warns marketing expert

By Kacey Culliney

The Twinkies return has been terrific but the owners need to take things slowly and ensure a solid comeback before launching any line extensions like gluten-free variants, a marketing expert warns.

The BCTGM wants its workers to be employed by the new Hostess Brands owners

Baker’s union wants involvement in Hostess re-launch

By Kacey Culliney

The Bakery, Confectionery, Tobacco Workers and Grain Millers International Union (BCTGM) says its members should be a part of the newly launched Hostess Brands business given their expertise.

A gluten-free Twinkie variant or bite sized options would be a clever move, says analyst

Gluten-free Twinkies: A money-making move?

By Kacey Culliney

A gluten-free Twinkie would plug a market gap and hold huge appeal among US gluten-free consumers looking for indulgence and taste, says an analyst.

Return of the Twinkie: Naughty but nice?

Return of the Twinkie: Naughty but nice?

By Elaine WATSON

Consumers, the marketers tell us, want healthier, more wholesome snacks with clean-labels and all-natural ingredients. So on paper, at least, the long-term prospects for Twinkies - returning to a store near you in a matter of days - might seem bleak.

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