Lay's would be no. 5 most chosen FMCG brand if Walkers, Sabritas, Margarita and Elma Chips were included

Lay’s is no. 9 most chosen global FMCG brand

By Kacey Culliney

Frito-Lay’s flagship brand Lay’s has a global penetration of 26% and is the ninth most chosen fast-moving-consumer-goods (FMCG) brand in the world, according to Kantar World Panel.

AB InBev built Stella Artois Cidre into a £62m UK brand within two years

£62m UK brand set for Stateside rollout

Apple of AB InBev’s eye: Stella Cidre set for US launch


AB InBev CEO Carlos de Brito has revealed that the world’s biggest brewer will launch UK cider sales sensation Stella Cidre in the US within the next few weeks.

IRI: 'Smaller manufacturers are really taking a slice of growth away from big manufacturers'

Why is bigger no longer better in the CPG marketplace?

By Elaine WATSON

Does size matter? Yes, but bigger does not necessarily mean better if you’re in the US consumer packaged goods (CPG) industry, according to a new analysis from Boston Consulting Group and IRI.

CLA-based dairy drink seeks new Las Vegas Acclaim

CLA-based dairy drink seeks new Las Vegas Acclaim


Wisconsin firm LiveGreat Foods is launching a rebranded version of its Clarinol CLA-fortified milk Acclaim at the forthcoming Healthy Beverage Expo in Las Vegas (June 7-9).

Ethical Business: Women’s rights on cocoa farms

Special Report

Ethical Business: Women’s rights on cocoa farms

This is the story of how an initiative from Oxfam prompted assurances from leading chocolate companies to improve the lives of women cocoa farmers. How did each firm react? Were they quick and effective enough?

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