Manufacturers

Kraft Heinz to acquire Primal Kitchen for $200m

Kraft Heinz to acquire Primal Kitchen for $200m

By Mary Ellen Shoup

Kraft Heinz has struck a deal to acquire Primal Kitchen, maker of better-for-you (with an emphasis on healthy fats and high-quality proteins) sauces, condiments, and dressings including mayonnaise and avocado oil, for $200m.

Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

The HUEL RTD bottle is 100% recyclable and currently made of 25% recycled plastic with the intention of increasing that percentage, the company said.

NEWS IN BRIEF

Huel ups convenience factor with RTD beverage launch

By Mary Ellen Shoup

HUEL is now competing in the ready-to-drink (RTD) beverage category with the launch of an on-the-go bottle format of its ‘nutritionally complete’ meal replacement protein blend.

JiMMYBAR!

JiMMYBAR! looks to shake up macho status quo of protein bar category

By Mary Ellen Shoup

The protein bar category has traditionally played on masculine and machismo branding, but clean protein bar company JiMMYBAR! is injecting some fun and playfulness into the space with a suite of protein bars made with functional ingredients such as guarana,...

40% of US children with allergies had access to an epinephrine auto-injector (EAI) used for the immediate treatment of food allergies.

Nearly 8% of US children have food allergies, study finds

By Mary Ellen Shoup

Nearly 8% of US children (about 5.6 million) have food allergies, with almost 40% of those children allergic to more than one food, a study conducted by researchers from Ann & Robert Lurie Children's Hospital of Chicago determined.

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