Manufacturers

Quaker Oat Beverage  - debuting in January 2019 - contained more fiber, less sugar and fewer calories than rival brands, but did not meet expectations ( Picture: Elaine Watson)

PepsiCo drops Quaker Oat Beverage less than a year after launch

By Elaine Watson

While oatmilk was an obvious category to enter for Quaker, a trusted brand synonymous with oats, Quaker Oat Beverage has been discontinued less than a year after launch. So what, if anything, does this tell us about what works and what doesn't in...

Jesse Merrill: 'Our consumers are looking for more convenient ways to get their probiotics'

Good Culture moves into new territory with probiotic gut shots

By Elaine Watson

Good Culture – which launched in 2015 with a mission to disrupt the sleepy cottage cheese aisle – has moved into new territory with the development of cultured kefir probiotic shots featuring on-trend functional ingredients from matcha and turmeric to...

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