US cereal firm Post Holdings has reported a “self-inflicted” market share loss in the first quarter (Q1) of 2013 and plans new product launches backed by large ad campaigns to become a long-term share gainer.
Big Interview: Brad Kloss, founder and CEO, FitPro
Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn’t faze the founder of FitPro, who reckons he can give Muscle Milk a run for its money.
Herbal Papaya, a company founded on the health benefits of the fruit, will launch a complete line of food, beverage and supplement products at the Expo West trade show in March. A key part of the company’s message is that all of its products are non...
Kellogg is significantly outpacing the competition in the frozen food aisles, posting a 12.8% surge in sales the fourth quarter of 2012 and a 10.8% rise in the full year, revealed bosses on an earnings call this morning.
Increased spending on marketing, advertising and promotions (MAP) is paying off for Jimmy Dean sausage maker Hillshire Brands, which has raised its outlook for the full year on the back of strong second quarter results.
For Ben & Jerry’s, the Vermont-based ice cream company, taking the step to remove GMO ingredients from its supply chain was simply a matter of paying attention. Not necessarily to the news, to political pressure, or even to consumer attitudes. It...
Hostess Brands has chosen a joint $410m offer from two investment firms — C. Dean Metropoulos & Co. and Apollo Global Management LLC — as the lead bid for Twinkies and other snack cake brands as it completes the process of filing ‘stalking horse’...
The potential upsides in Diageo’s potential acquisition of a majority stake in India's United Spirits (USL) are clear but achieving acceptable profitability from the business may be tricky, according to one analyst.
Big interview: Drew Harrington and Amanda Klane, co-founders, Yasso
It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.