The 17 oz FitPro Plus with 40g protein targets hardcore users, while the 11oz Daily variant with 26g protein targets regular gym goers or anyone looking for more protein. Because it is packaged in an aseptic environment, FitPro is shelf-stable for 16 months.

Big Interview: Brad Kloss, founder and CEO, FitPro

FitPro: Is there room for a new player in the RTD protein shake market?

By Elaine WATSON

Launching a new product into the ultra-competitive ready-to-drink (RTD) protein shake market is not for the faint-hearted. But being a minnow in a pool of sharks doesn’t faze the founder of FitPro, who reckons he can give Muscle Milk a run for its money.

Non-GMO key part of message for papaya products company

Non-GMO key part of message for papaya products company

By Hank Schultz

Herbal Papaya, a company founded on the health benefits of the fruit, will launch a complete line of food, beverage and supplement products at the Expo West trade show in March.  A key part of the company’s message is that all of its products are non...

Research results pointed Ben & Jerry's down non-GMO path

Research results pointed Ben & Jerry's down non-GMO path

By Hank Schultz

For Ben & Jerry’s, the Vermont-based ice cream company, taking the step to remove GMO ingredients from its supply chain was simply a matter of paying attention.  Not necessarily to the news, to political pressure, or even to consumer attitudes. It...

Two of United Spirits' leading brands (Picture Copyright: Diageo)

Diageo faces struggle to make United Spirits pay: Analyst


The potential upsides in Diageo’s potential acquisition of a majority stake in India's United Spirits (USL) are clear but achieving acceptable profitability from the business may be tricky, according to one analyst.

Yasso co-founders Amanda Klane and Drew Harrington identified a gap in the market, and cashed in very, very quickly....

Big interview: Drew Harrington and Amanda Klane, co-founders, Yasso

Get him to the Greek! The meteoric rise of Yasso

By Elaine WATSON

It’s a runaway success story that will either inspire budding entrepreneurs across the nation or have them seething with jealousy... But it’s hard to think of a better example of a product that hit the market just at the right time.

Follow us


View more