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GUEST ARTICLE: Emerging brands need real influence, not paid ‘influencers’

By James Richardson, PhD, founder, Premium Growth Solutions

Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest human...

Impossible Foods CEO: “By far the #1 message from fans on social media is, When will I be able to buy and cook the Impossible Burger at home?

Plant-based Impossible Burger to launch in retail stores in 2019

By Elaine Watson

In response to “overwhelming demand from consumers,” Impossible Foods has confirmed plans to sell its plant-based Impossible Burger in US grocery stores next year, although it is not sharing details of the scope of the launch, pricing, merchandising tactics,...

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Top FDA official: ‘Anyone who thinks CBD is lawful is mistaken’

By Stephen Daniells

“Just because we haven’t taken enforcement action people seem to think it [CBD] is OK,” said Steven Tave, director of the FDA’s Office of Dietary Supplement Programs, at a recent industry conference. “Anyone who thinks it is lawful is mistaken.”

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