Markets

Snack marketing for multicultural consumers

Sweets & Snacks Expo

Snack marketing for multicultural consumers

By Deniz Ataman

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...

Developing achievable ESG strategies

Developing achievable ESG strategies "for the betterment of the planet"

By Deniz Ataman

FoodNavigator-USA sat down with Jillian Semaan, VP, sustainability in Ketchum’s food, agriculture and ingredient division, during the Vegan Women Summit in New York City to discuss how food and beverage brands can cultivate an authentic ESG and DEI strategy...

How retailers can enhance impulse purchases in-store and online

Sweets & Snacks Expo

How retailers can enhance impulse purchases in-store and online

By Deniz Ataman

While e-commerce impulse buys are evolving, in-store purchases are still critical in capturing snack and candy consumers—with the self-checkout lane offering tremendous potential growth for both brands and retailers, Kathy Risch, senior vice president,...

Unwrapping consumers' candy, snack preferences

Sweets & Snacks Expo

Unwrapping consumers' candy and snack preferences across generations

By Deniz Ataman

Despite inflationary pressures, consumers at all life stages continue to treat themselves both in-store and online with candy and snacks, Acosta Group's Kathy Risch shares in this first story in the two part series about consumers' candy and...

Image Credit: Getty Images - Mvltcelik

Summer ice cream flavors, trends that consumers are ready to scoop up

By Ryan Daily

With the return of the warmer months, many consumers will look to beat the heat with innovative ice cream products as the market responds to the demand for unique flavors, textures, and collaborations, independent market analyst Amy Marks-McGee, owner...

Image: Getty/Hinterhaus Productions

Boomer time: Time to target food and beverages at older consumers

By Oliver Morrison

There’s a big opportunity for the food and beverage industry to launch products and ingredients formulated help meet the specific nutritional requirements of older consumers and help them stay healthier for longer, the recent FoodNavigator Positive Nutrition...

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