Markets

Consumers seek added benefits from foods: FMI research

Consumers seek added benefits from foods: FMI research

By Caroline Scott-Thomas

A desire for healthier diets and the stagnant economy have led consumers to cook at home more often, and they are increasingly seeking foods with added benefits, according to a new survey from the Food Marketing Institute (FMI).

NPD beyond borders: Thinking global for local product launches

Special edition: The new product development process

NPD beyond borders: Thinking global for local product launches

By Caroline Scott-Thomas

Global food companies face big NPD challenges in appealing to widely varied local tastes, but as the world becomes increasingly interconnected, manufacturers are learning lessons from product launches half a world away.

How can social media fit into the NPD process?

Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

Millennials are nearly three times as likely to be influenced by smartphone apps when choosing brands

Millennials: Cautious, volatile – and online

By Caroline Scott-Thomas

Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.

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