A desire for healthier diets and the stagnant economy have led consumers to cook at home more often, and they are increasingly seeking foods with added benefits, according to a new survey from the Food Marketing Institute (FMI).
Manufacturers of everything from bread to sports supplements are now incorporating beta glucan-based ingredient Wellmune WGP into their products as consumer demand for immune health products grows, says brand owner Biothera.
Global food companies face big NPD challenges in appealing to widely varied local tastes, but as the world becomes increasingly interconnected, manufacturers are learning lessons from product launches half a world away.
Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.
Millennials may be the hot new target demographic for food and beverage manufacturers in the United States, but they are a cautious and volatile group of shoppers, according to a new report from market research organization SymphonyIRI.
The next generation of high oleic soybean oils will give the food industry a cost-effective and healthier alternative to partially hydrogenated vegetable oils (HVOs) with flavor and stability current alternatives cannot deliver, according to biotech giant...
The US Department of Agriculture (USDA) has beaten a goal to enroll 2,250 schools under Michelle Obama’s Healthier US School Challenge (HUSSC) by the end of June, with more than 3,700 schools now certified under the program, part of the Let’s Move! initiative.