Markets

Stevia awareness continues to grow, says PureCircle

Stevia awareness continues to grow, says PureCircle

Stevia supplier PureCircle has said that stevia awareness has grown to 62 percent in the United States, up from 46 percent a year earlier, according to new survey results from its PureCircle Insights Group.

Fortification drives consumer definition of ‘healthy’

Fortification drives consumer definition of ‘healthy’

By Caroline Scott-Thomas

Fortification and added healthy ingredients are stronger factors in driving purchases of foods perceived as healthy than absence of less healthy ingredients like sugar, saturated fat and sodium, according to the results of a new survey.

Survey suggests store brands could be losing appeal

Survey suggests store brands could be losing appeal

By Caroline Scott-Thomas

Store brands are still perceived favorably by consumers but they may be losing some of their appeal, according to the results of a new poll conducted by market research firm Ipsos Marketing.

Sodium reduction: Something to shout about or keep more low key?

Stealth reformulation poll: Tell us what you think

By Elaine Watson

As Campbell Soup’s incumbent boss Denise Morrison argued in a recent presentation to analysts, sodium reduction is important to some consumers, but it is not a killer USP.

The range is sourced from fruits, vegetables, herbs, and spices

Chr. Hansen rolls out 3rd generation natural colors

By Stephen Daniells

Chr Hansen is expanding the ‘clean label’ options for manufacturers with its new series of natural colors for the US food and beverage industries sourced from fruits, vegetables, herbs, and spices.

Super Size Me...

Mirror, mirror on the wall, who’s the most caloric of them all?

By Elaine Watson

Calorie labeling, healthier options and reformulation work notwithstanding, some of America’s biggest restaurant chains are still selling products so eye-wateringly caloric that diners eating just one course are getting all the calories they need for...

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