Digital marketing firm and couponing giant Valassis has introduced a new Facebook app for consumers to access coupons and savings directly on Facebook, combining the company’s digital coupon distribution expertise with Facebook’s sharing and graph functions.
With an industry consensus forming that stevia can only offer a 50% calorie reduction in soft drinks, the US success of mid-calorie cola Pepsi NEXT could silence some of the sweetener’s critics, says one analyst.
A product that will stabilize and solidify fats and oils, such as margarines and shortenings, with lower saturated fat and zero trans fats could be on the market in 12 to 24 months, says Adriene Eiffes, marketing specialist for Ashland Specialty Ingredients.
Global demand for almonds is increasing, with snacking driving a lot of opportunities. China is the premier snack growth region, says Bill Morecraft, General Manager of Blue Diamond Almonds Global Ingredients Division.