In the first of a series of 60-second interviews with movers and shakers in the US food and beverage market, FoodNavigator-USA caught up with Karl Kramer, a 30-year food and beverage industry veteran, on how he got into the business of commercializing...
Food product marketers have less than three seconds to grab consumer attention, and need think back to the old days of products in supermarket circulars to connect with consumers in the mobile era, says a leading marketing guru.
Could coffee fruit be the next pomegranate? One firm on a mission to turn the one part of the coffee plant most growers aren’t interested in into the next big thing in beverages, has just struck a series of deals it hopes will turn it into a household...
In the early days, energy drinks offered a sugary, cough-syrup-tasting ‘punch in the mouth’ caffeine hit. Pretty soon, many other options emerged, but the category is still growing and evolving, creating new opportunities for brands that can find its...
'Marketing can and should be science-driven and scientists are great marketers': VIRUN CEO
BeverageDaily.com Personality of the Year 2013, VIRUN CEO Philip Bromley, reveals his lust for life and how soft drinks can combine ‘want with need’ to kick start the category, in the first part of an exclusive interview.
We know that almost a third of the population has a genetic predisposition to celiac disease, in that they have particular versions (DQ2 or DQ8) of a cellular receptor called the human leukocyte antigen (HLA). But why do only a fraction of those with...
“This isn't meat,” said Phil Lapp’s nine-year-old daughter Morgan after wolfing down some home-made meat-free tacos one evening in 2011. “This is neat”.
'HONORED AND AMAZED' VIRUN CEO SCOOPS 42% OF INDUSTRY VOTE
The hustings are over, the votes have been counted and we have a runaway winner – Philip Bromley from VIRUN is the first ever BeverageDaily.com Personality of the Year!
From savory yogurt and seaweed chips to healthy vending and protein-packed frozen yogurt, here's FoodNavigator-USA's pick of 10 entrepreneurs and CEOs to watch in food and beverage in 2014.
With every man and his dog bringing out a Greek yogurt to cash in on the sector’s meteoric growth, Blue Hill president David Barber wanted to do something a bit different, and three months after launching his savory yogurts on an unsuspecting market,...
THE FOODNAVIGATOR-USA BUSINESS LEADERS ROUND TABLE DEBATE
The food and nutrition industries should be focusing on bioavailablity and bioefficacy of nutrients, and not just on big numbers on product labels, says a leading social entrepreneur who has spent over a decade boosting the nutritional status of the severely...
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