While shoppers care about animal welfare and sustainability, these things are not, yet at least, primary purchase drivers for most Americans, despite what they tell you in surveys, says the co-founder of plant-based chicken startup Nowadays. “What’s the...
The high-fat, moderate protein, ultra-low carb ketogenic diet has its devotees and detractors. But what kind of impact is it having on the CPG industry, how big is the addressable market for keto or keto-friendly products, and is this a fad or a lasting...
“Maligning plant-based meats and milks because of the processing they undergo is nutritionally unjustified and counterproductive to achieving the health and environmental goals of the World Health Organization,” claims one academic who has been studying...
Consumer spending remains strong – for now – despite historic inflation increases, but new data from the Census Bureau released Thursday suggests the gains in grocery last month may not be as significant as they appear and an overall slowdown could be...
March’s staggering 11.2% year-over-year producer price increase revealed yesterday by the Bureau of Labor Statistics suggests inflation, which reached a 41 year high of 8.4% last month, may be far from peaking and manufacturers, and consumers, should...
With 33 years operating in the natural foods industry, national food broker PRESENCE has seen many trends come and go and others grow into long-term growth drivers for the industry.
Popchips has unveiled a new look and two new flavors - Fiery Buffalo and Fully Loaded – that it says will help the ‘popped, never fried’ brand showcase its strong taste and ‘crave-worthy’ credentials. It has also ditched some brand extensions to focus...
Fueled by ongoing supply chain constraints and skyrocketing energy costs due partly to Russia's invasion of Ukraine, inflation continues its upward march with the Consumer Price Index topping out at a staggering 8.5% for all items and 10% for food...
Walmart is offering truckers nearly twice the average salary and rolling out a commercial driver’s license and mentoring program in a bid to recruit and retain much needed drivers at a time when surging e-commerce sales are placing pressure on an already...
When it comes to eating seaweed, most Americans likely think about snacking on toasted sheets of nori, the wrapper around their sushi, or maybe a bright and briny salad at a restaurant, but a handful of startups cultivating fresh seaweed and kelp at scale...
Hemp, barley, chickpeas, and Pongamia (a.k.a. ‘vertical soy’) are four plant-based proteins to watch in the next decade, according to panelists at FoodNavigator-USA's recent ‘Plant-based protein in focus’ webinar, who predicted advances in crop breeding...
We’re running out of agricultural land, and fresh water is an increasingly precious commodity in many parts of the world. But one thing we’re not short of is sea water, which covers more than 70% of the earth’s surface, say the founders of ALORA, a startup...
While retailers’ practice of displaying an overabundance of fresh produce, baked goods, meat and dairy alongside shelves stacked deep with staples effectively boosts sales by enticing consumers to buy more, it also costs the industry a whopping $37m a...
By Jonathan Sharp, CFO, Environmental Litigation Group PC
Last year’s Congressional Subcommittee report alleging 'dangerous' levels of lead, arsenic, mercury, and cadmium in leading baby food brands has brought the issue of heavy metals in foods targeting infants into sharp focus. So what can manufacturers...
The terms ‘prebiotic’ and ‘probiotic’ are appearing on a growing number of food & beverage brands, while another term – ‘postbiotic’ – is also starting to emerge. But food marketers should do their homework before slapping these terms on their wares,...
Snacking behaviors evolved in a few key ways over the past few years as consumers balanced familiarity with health and wellness and are now looking to expand and diversify their snacking routines, says Brigette Wolf, VP, global head of SnackFutures at...
Formulating beverages that parents can feel good about - and kids will actually drink - is notoriously challenging. However, the founders of Starryside reckon they may have cracked the code with Star Water, a zero-calorie flavored water with added vitamins...
Recently strengthened self-regulatory efforts to curb marketing of unhealthy foods and beverages to children still do not go far enough to “meaningfully protect” children, argue public health advocates after new analysis reveals “loopholes” in the Children’s...
The US labor market continues to grow at an unprecedented clip with a near full recovery from the devastating drop early in the pandemic and with more women and retirees returning to the workforce – but a slowdown may be on the horizon even as the consumer...
Ongoing strain from the pandemic and increasing financial pressure related to rising inflation are causing consumers to reprioritize their health and wellness goals, and by extension their food and beverage purchases, according to new research from the...
Most Americans believe that organic is healthier for people and the planet than conventional, but they also lack a fundamental understanding of the standard and as such give more weight to single-issue label claims when deciding what to purchase – underscoring...
“We don’t talk too much about product benefits in our marketing... that comes later,” observes Jake Karls, co-founder at Montreal-based ‘functional chocolate’ startup Mid-Day Squares. “What we think about, is how do we interrupt your day on your phone?”
Recently named incoming Organic Trade Association CEO Tom Chapman inherits a strong organization that helped make organic mainstream and double industry sales during outgoing leader Laura Batcha’s tenure of nearly a decade, but which now must address...
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
While regenerative agriculture resonates with rising consumer interest in sustainability, it can be difficult to explain in snappy marketing sound bites and callouts – prompting natural and organic meat company Applegate to try a different approach through...
In its largest expansion to date, Gotham Greens is doubling the size of its greenhouse capacity from 600,000 to over 1.2 million square feet this year unlocking new regions, national distribution at key retailers, and getting one large step closer to...
Koidra, an intelligent automation (IA) startup based out of Seattle, has raised $4.5m in a seed funding round to bring its data intelligence technology to precision and controlled environmental agriculture sectors.
From reishi to lion’s mane, ‘medicinal’ mushrooms are gaining traction in foods and beverages, buoyed by growing interest in adaptogens and immunity, says Four Sigmatic CEO Tero Isokauppila, who caught up with FoodNavigator-USA at the Natural Products...
Above Food has been quietly building a plant-based foods portfolio which spans plant-based seafood to plant-based cheese, and its market presence is about to explode with the unveiling of a disruptive, more sustainable, oat processing technology that...
While plant-based beef patties and grounds, pork sausages and chicken nuggets abound, seafood alternatives are still relatively scare – representing a significant, and fast-growing, opportunity that innovators and investors alike are moving quickly to...
The family feud over who should lead Illinois-based Lifeway Foods and how it should be run has not been resolved, with former COO Edward Smolyansky preparing for a potential proxy contest at the upcoming AGM according to an SEC filing from March 17.
With fresh leadership and a portfolio intended to address a consumer's every need state, Laird Superfood is on a strong path towards significant long-term growth and profitability, said the company's new president and CEO Jason Vieth at the...
Billed as friendlier on the gut, The a2 Milk Co's milk comes from cows that only produce A2 beta casein protein. But how much science is behind it, and what share could it ultimately take of the US fluid milk market? We caught up with Blake Waltrip,...
Many indoor farming companies - while noble in their pursuit of providing consumers with access to locally-grown produce with a longer shelf life and free from pesticides and other contaminants from conventional field farming - have struggled to create...
As the line between functional and fun blurs, foods and beverages no longer need to fit neatly into the “healthy” or “treat” categories – they can simultaneously offer the lifestyle and health benefits consumers want and serve as the rewards they crave,...
While General Mills is aggressively – and to an extent successfully – tackling supply chain challenges causing shortages of some of its beloved convenience brands, including Pillsbury dough and Totino’s pizza rolls, it likely won’t be able to fully meet...
Boston-based Motif FoodWorks says it is “very confident” it will prevail in its legal spat with Impossible Foods over a new generation of ‘meaty’ flavors produced by precision fermentation.
The EVERY Company has teamed up with upmarket west-coast patisserie brand Chantal Guillon to road test EVERY EggWhite - billed as “the world’s first animal-free egg white” - in a product heavily reliant on the unique functional properties of egg whites:...
Tattooed Chef, a rapidly-growing plant-based frozen foods brand, is entering new categories beyond the frozen foods aisle and into refrigerated snack bars and snacking chips.
After two years of lockdowns and uncertainty during the pandemic, consumers simultaneously are desperate to let loose and enjoy life and to reinstate a sense of self-control – creating a complicated marketing landscape that intelligence experts at Mintel...
While growth in US retail sales of refrigerated plant-based meat has slowed, investors are still pouring large amounts of cash into startups creating alternatives to meat, eggs, and dairy products with plant-based and fermentation-based approaches, and...
Chobani has re-hired Kevin Burns – who served as its president and COO between 2014 and 2016 – as president and COO following the departure of Peter McGuinness.
Sophie's Kitchen is gearing up to significantly expand distribution of its plant-based seafood portfolio of chilled, frozen, and shelf-stable pea-based seafood analogues including its most recent product launch -- fish burgers -- which CEO Miles...
Former Chobani president Peter McGuinness – who has spent the last several years running a dairy company, albeit one that has recently launched several plant-based products - is set to take the helm at Impossible Foods, a firm on a mission to “replace...
The total US online grocery market hit $8.7bn in sales in February 2022, an 8.5% jump from the same period last year as consumers pursued pickup/delivery (Instacart, Amazon Fresh, and the like) options in greater frequency over ship-to-home services (grocery...
EPG – a plant-based oil restructured in such a way that virtually none of it is absorbed by the body – has demonstrated intriguing properties in plant-based meat applications, where formulators have struggled to find vegan options that behave like animal...
If the alt-meat space is getting pretty crowded, there is still only a handful of players in the plant-based egg vertical, which is growing strongly, says Just Egg maker Eat Just, which has seen a significant increase in distribution, with its mung-bean-fueled...
Nature’s Fynd - a startup growing protein-packed food from microbes with a fraction of the environmental footprint of meat or dairy – is launching refrigerated breakfast patties featuring its ‘Fy’ nutritional fungi protein in selected Whole Foods stores...
Plantish has raised $12.5m in seed funding to scale up the production technology for its plant-based whole-cut salmon fillets, which will first enter fine dining restaurants by late 2023.
Tate and Lyle - which has been marketing its PROMITOR soluble corn fiber for several years as a prebiotic that can support bone health by boosting calcium absorption and retention - says it is also exploring its potential to support cognitive health,...
![Ted Tieken: 'Zero sugar is where many people are at right now. But you can get a zero-sugar claim with tons of glycemic carbohydrates [which means the product is not keto-friendly]...' Picture credit: Keto and Co](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2022/04/18/keto-in-focus-part-1-from-hardcore-keto-dieters-to-the-carb-conscious/15337290-1-eng-GB/Keto-in-focus-part-1-From-hardcore-keto-dieters-to-the-carb-conscious.jpg)
