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Field Trip Jerky unveils new packaging, raises $3-5m, grows 250%

Field Trip Jerky unveils new packaging, targets 250% growth in 2016

By Elaine Watson

Five years ago, all-natural credentials, premium packaging and culinary-inspired flavors were novel territory for jerky. Today, they are simply de-rigueur, and enterprising brands must find new ways to stay ahead of the game, says Field Trip Jerky, which...

Upcoming seminar to focus on financing a CPG company

Upcoming seminar to focus on financing a CPG company

Investment experts and industry-leading entrepreneurs will provide insights and tips on how to improve the odds of successfully obtaining financing during the upcoming “Financing Your Consumer Products Company” seminar.

Sweet Earth Natural Foods on plant-based food trends

'Creating a little niche called ‘meat-alternatives’ is not helpful and it’s not progressive'

Sweet Earth Natural Foods forecasts $20m revenues in 2016: ‘We’re selling delicious food… that happens to contain no meat’

By Elaine Watson

Sweet Earth Natural Foods – a fast-growing plant-based food brand run by former Burger King and PepsiCo execs Brian and Kelly Swette - is on course to generate revenues of $20m in 2016, just five years after the couple acquired the trademark and set about...

10 things food marketers should know about Millennials

10 things food marketers should know about Millennials

By Elaine Watson

Millennials - people born between 1980 and 2000 - are as diverse and hard to pin down as any group of consumers. But they do have certain things in common when it comes to food shopping, according to market researchers...

L-R (top): Steve Bryant, MSL Group; Elaine Watson, FoodNavigator-USA; Laurie Demeritt, Hartman Group

PODCAST: What makes Millennials tick?

By Elaine Watson

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Paleo: A fad, a trend, or the start of a new food movement?

Paleo: A fad, a trend, or the start of a new food movement?

By Elaine Watson

Is Paleo a trend or a fad? And are 'plant-based foods' just a sexier term for meat & dairy alternatives, or the start of a new food movement? FoodNavigator-USA caught up with Blake Mitchell, president of food packaging and branding design...

The babyfood category is ripe for reinvention, says OrgaNums

The baby food category is ripe for reinvention, says OrgaNums

By Elaine Watson

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

Friday taste test: Ripple plant-based ‘milk’

Friday taste test: Ripple plant-based ‘milk’

By Elaine Watson

Ripple is a new plant-based ‘milk’ made with yellow pea protein that promises to blow dairy milk and current milk alternatives out of the water in the taste, nutrition and sustainability stakes. But did it impress members of Carpe Diem, a Santa Barbara-based...

Picture: istockphoto,anyaberkut

GUEST ARTICLE: 10 ways big CPG companies are shooting themselves in the foot

By Dr Kurt Jetta, founder & CEO, TABS Analytics

Why are the top 100 CPG brands underperforming in most of the categories in which they operate? Lots of reasons, many beyond their control, says Dr Kurt Jetta, founder of TABS Analytics. But some the wounds are self-inflicted, he argues: “We are holding...

Caveman Foods CEO: There should be a Paleo set in every store

Caveman Foods CEO: There should be a Paleo set in every store

By Elaine Watson

Though not everyone is convinced that the dietary rot set in once we stopped hunting and gathering and started to grow crops and raise animals for food, there’s no doubt that the ‘Paleo’ diet is gaining traction, and Caveman Foods – the brainchild of...

CideRoad: Switchel meets demand for bolder flavors

Expo West 2016

CideRoad: Switchel meets demand for bolder flavors

By Elaine Watson

The sweet but tart taste of switchel can be polarizing, says Cide Road founder Kevin Duffy. But it meets a growing demand for bolder, more sophisticated, flavors that has helped to drive sales of products such as kombucha, adds Duffy, who has now secured...

KRAVE Jerky general manager: We could be a $500m brand

KRAVE Jerky general manager: We could be a $500m brand

By Elaine Watson

KRAVE – the upmarket jerky brand that helped to spearhead a renaissance at the premium end of the meat snacking category – could be a $500m brand “very quickly”, claims new chief executive Shane Chambers, who took the helm following the departure of founder...

Rebecca Cross:

BraunHagey & Borden LLP sets up practice group to target emerging food brands

Legal issues every food SME should deal with now, or risk paying later...

By Elaine Watson

Failure to seek legal advice when you launch your business can prove ruinous later on - especially when you are trying to raise money, or engineer an exit - says law firm BraunHagey & Borden LLP, which is setting up a new practice group to provide...

Nomva probiotic fruit snacks: We perform best in the juice set

Expo West 2016

Nomva probiotic fruit snacks: We perform best in the juice set

By Elaine Watson

With more fiber than cold-pressed juice (4-5g per serving), plus a dose of probiotics (Ganeden’s ultra-resilient BC30 strain), Nomva is targeting consumers seeking simple, minimally processed snacks in a convenient format, says brand owner Phenomenal...

Source: E. Crawford

Food, bev & ag startups talk sustainability at FoodBytes! Brooklyn

By Elizabeth Crawford

Rising food, beverage and agriculture start-ups joined leading retailers, investors and celebrity chefs at Rabobank North America Wholesale's FoodBytes! Brooklyn pitch-slam March 3 to discuss advancing food culture, sustainability and farming. 

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