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Artizone business model was viable, but money ran out, says founder

Artizone business model was viable, but the money ran out, says founder

By Elaine Watson

“We have delivered food from the best shops, farms and artisans. It was a wonderful journey, and while we learned a lot from it, it has come to its end,” says a message on the homepage of online delivery service Artizone, which closed its doors on February...

Is ‘raw’ still a hot trend in food marketing?

Sprouted watermelon seeds fuel a novel range of protein bars from Go Raw

Is ‘raw’ still a hot trend in food marketing?

By Elaine Watson

Is ‘raw’ still a hot trend in food marketing, or is the lack of clarity over what it means diluting its value? A pioneer in the raw foods movement, Go Raw founder Rob Freeland says he is less hung up on semantics these days, and more concerned about making...

Nomva raises $3m to fuel its probiotic fruit pouch ambitions

Nomva raises $3m to fuel its probiotic fruit pouch ambitions

By Elaine Watson

Phenomenal Foods – the Los Angeles-based start-up behind probiotic-fueled organic fruit & veggie snack brand Nomva – has raised $3m in a series A fundraising round to help it take its HPP-treated pouches to a broader audience.

LeanBox: We want to change the way the American workforce eats

LeanBox: We want to change the way the American workforce eats

By Elaine Watson

Ask most people what ‘healthy vending’ is, and they will probably imagine a vending machine that has replaced candy with protein bars – but is still basically a snack machine. LeanBox, by contrast, is more like a smart fridge in the office breakroom packed...

2016 Beverage Innovation summit: Have you registered yet?

2016 Beverage Innovation summit: Have you registered yet?

Diet soda sales plummet further, but what's taking their place?

By Elaine Watson

Bottled water, sparkling flavored water, energy and sports drinks, and ready-to-drink coffee have all made strong gains in the New Year as shoppers have continued to spurn carbonated soft drinks – particularly the diet variety - according to Nielsen data...

Source: iStock

Crowdfunding platform & incubator team to give startups early leg-up

By Elizabeth Crawford

An unconventional partnership between the crowdfunding website Barnraiser and KRAVE Jerky founder Jon Sebastiani’s new incubator and venture fund Sonoma Brands will create a new paradigm for fundraising and marketing that promises earlier, more sustained...

Trendspotting at the 2016 Winter Fancy Food Show

IN PICTURES: Beverage trendspotting at the 2016 Winter Fancy Food Show

By Elaine Watson

From bone broth, birch water and yaupon tea to macadamia milk, the Winter Fancy Food Show is a great place to go beverage trendspotting. FoodNavigator-USA hit the showfloor at the Moscone Center in San Francisco, where we also spotted a lot of chai spice...

Bone Broths Co: The bone broth market is wide open

Bone Broths Co: The bone broth market is wide open

By Elaine Watson

Bone broth is not new, exactly, but most consumers are still not sure what it is, acknowledges the founder of San Francisco-based Bone Broths Co, although that could change in 2016 as high-profile brands such as EPIC enter the market and more celebrities...

Bone broth poised for significant growth in 2016, says BRU Broth

BRU Broth CEO: Bone broth is poised for significant growth in 2016

By Elaine Watson

Bone broth – a warming, nourishing beverage made from meaty bones and veggies left to simmer for hours and then strained - is poised for significant growth in 2016, predicts one new market entrant, which is bringing a novel twist to the category by adding...

FOOD VISION USA: The highlights!

FOOD VISION USA: The highlights!

By Elaine Watson

If you didn't make it to Chicago in October for FoodNavigator-USA's inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional needs on a manned mission to Mars to the challenges...

FOOD VISION USA CEO vox pop: What is 'natural?'

FOOD VISION USA CEO vox pop: What is 'natural?'

By Elaine Watson

The FDA has just cranked open Pandora’s box with its surprise bid to explore a working definition of ‘natural’ on food labels. As part of our Food Vision USA program, FoodNavigator-USA quizzed food & beverage CEOs to find out what they think it means,...

Failure rate for new products is 80% - so what are the most common pitfalls?

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

Alyson Eberle:

'It’s not the first or the second purchase order that really counts, it’s the third'

Pure Spoon CEO: HPP is going to turn the baby food category on its head

By Elaine Watson

It won't happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing (HPP) in a category she claims is ripe for disruption.

Tiny But Mighty: It's small, but it punches above its weight...

'When people first try our popcorn, one of the things they notice right away is the flavor.'

Tiny but Mighty taps into consumer demand for heirloom varieties: 'It tastes completely different to regular popcorn.'

By Elaine Watson

Size matters, and when it comes to popcorn, the smaller it is, the better, says one Iowa-based farm, which has carved a niche in the market with its unique ‘Tiny But Mighty’ heirloom corn, which is tiny, but intensely flavorful (hence ‘mighty’), and comes...

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