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Van Manen: We pioneered the tropicals market; same with coconut water. We bought the first load of coconut water concentrate in the Philippines in 2004, and it took us five years to sell it all.

60-second interview: the day job

What do you do? Gert Van Manen, president of iTi Tropicals

By Maggie Hennessy

In the latest edition of FoodNavigator-USA’s ongoing What do you do? series, we talked with Gert Van Manen, founder of bulk coconut importer iTi Tropicals on pioneering the tropicals market in the US and the yet-untapped potential of coconut water concentrate,...

FoodNavigator-USA is hiring!

FoodNavigator-USA is hiring!

Do you understand the implications of POM vs Coke? Are you excited by innovation and entrepreneurs? And could you produce articles to match our award-winning content? If yes, we want to hear from you!

Montgomery on why Suavva could be bigger than acai: “Most people who try acai or even coffee for the first time have to get accustomed to it. But unlike many of the other new beverages on the market, this is intrinsically very palatable.”

Big interview: Joseph Montgomery III, CEO of Agro Innova

Suavva taps ‘unexploited’ part of the cacao fruit: the pulp

By Maggie Hennessy

A long beloved refreshment for cacao plantation workers—albeit previously underused part of the cacao fruit—the nutritional powerhouse cacao pulp is making its way to US supermarket shelves in smoothie form.

 BevNET Food & Beverage University heads to LA on Sept 11

The BevNET Food & Beverage University heads to LA on Sept 11

Calling all food & beverage entrepreneurs!

By Elaine Watson

Want to avoid rookie mistakes when you take your new food or beverage brand to market? Or perhaps you’ve been in business a couple of years and are looking to take your brand in a new direction, secure new financing or utilize new sales and marketing...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

Pinnacle Foods CEO: 'We have to be price competitive, otherwise we start losing market share'

Analyst: Top CPG firms not delivering on innovation, falling back into promotional trap

Pinnacle Foods boss: ‘We’re looking at this industry right now as very much a zero sum game. We're not seeing growth in total’

By Elaine Watson

As several CEOs have recently observed, big brands are not getting so much bang for their promotional buck these days. But in the current climate, targeted trade spending is a must to retain market share, although other strategies must be pursued in the...

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