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Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

Dr Margo Wootan: 'I’m not saying parents are not responsible for their children’s eating patterns, but we need to stop pretending that the answer is just that parents need to grow a backbone and say no...'

'In the US we have this view of what ‘kid food’ is, which is very different from what it is in other countries ...'

FOOD FOR KIDS: We're making progress, but the kids’ menu in many leading restaurant chains remains a ‘nutritional disaster,’ says the CSPI

By Elaine Watson

It’s time to stop blaming parents and accept that the food environment has to change if we are going to improve kids’ diets, says CSPI VP nutrition Dr Margo Wootan, who told delegates at the FoodNavigator-USA FOOD FOR KIDS summit that trying to ensure...

Picture: GettyImages-diego_cervo

GUEST ARTICLE: Emerging brands need real influence, not paid ‘influencers’

By James Richardson, PhD, founder, Premium Growth Solutions

Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest human...

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