The term ‘clean meat’ is confusing (and carries the tacit implication that regular meat is 'dirty’), while ‘cell-based meat’ – a more neutral term favored by some startups – doesn’t poll well with shoppers. ‘Lab-grown’ is a food marketer’s nightmare....
Direct to consumer cereal brand Magic Spoon has raised $5.5m in a seed funding round led by Lightspeed Venture Partners as it seeks to take its keto-friendly wares to a wider audience.
Sustainable Bioproducts - which is developing new-to-the-world protein-packed whole food ingredients from microbes - plans to launch a consumer brand to help familiarize Americans with a new fungal food source that could be used in everything from meat...
San Francisco startup New Culture – which is making animal-free dairy cheese with casein proteins made from microbial fermentation (instead of cow’s milk) - has closed a $3.5m seed round led by Evolv Ventures, a $100m venture fund backed by Kraft Heinz.
Mycelium (the filament-like roots of mushrooms) can create edible 3D structures enabling plant-based brands to tap into a major segment of the meat category – whole cuts – that has historically been closed off, says Atlast Food Co, a new company dedicated...
Kroger has teamed up with the Plant Based Foods Association (PBFA) to trial dedicated three-foot plant-based meat sets within its conventional meat department in 60 stores in Denver and parts of Indiana and Illinois.
Kite Hill – a leading player in the fast-growing plant-based dairy category utilizing cultured almondmilk to create cheeses, yogurts, dips, and filled pastas – has raised an additional $10m to help support its “dramatic growth."
While there is something of a Gold Rush mentality driving parts of the CBD market right now, “there will be a lot of winners in this space, if brands can create a credible product and tell the appropriate story,” predicts one new player in the space.
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For entrepreneurs with lofty ambitions of disrupting the status quo, partnering with businesses that share their vision can not only help them reach their goals faster, but also can magnify their impact.
With the closing earlier this month of a much-anticipated $500,000 fundraise, the sustainably-minded frozen food brand Rollin Greens is ready to launch two new cauliflower-focused products and expand its marketing and team.
In the face of very weak profits in recent quarters, disappointing guidance for 2019 and a Securities and Exchange Commission investigation into is procurement process, the once proud but now beleaguered Kraft Heinz continues to shake up its top leadership...
Protein-fueled snack brand Iwon Organics is predicting growth of 300% this year (on top of similar growth last year) as it takes its Stix and Puffs into 5oz bags, and starts to woo more natural and conventional accounts.
What motivates Moms as they shop for food for their kids? What are they looking for on labels? Are they looking for foods containing certain key nutrients?
The next generation of plant-based burgers looks, cooks, tastes, and smells eerily like the real thing. But how do you deliver an authentically ‘meaty’ taste without animals, and which flavors (beef, chicken, pork, tuna?) are the hardest to emulate?
