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Jim Breen: 'Consumers want to see what you are putting into the product as well as what isn’t in there'

Consumers want to see what you are putting into the product as well as what isn’t in there

The meteoric rise of Way Better Snacks: ‘All-natural’ is all very well, but what really matters is nutrient density

By Elaine Watson

With revenues going from zero to “north of $20m” in three years, the growth of Way Better Snacks has been nothing short of meteoric. But while great branding, its focus on ‘sprouted’ seeds and the CPG experience of its founder & CEO Jim Breen have...

Supporters of the Berkeley ballot insist the tax could help fund $54m worth of nutrition, physical activity and health programs (Image: Miran Rijavec/Flickr)

GOLDEN STATE ROW ESCALATES AS NOVEMBER 4 BALLOTS APPROACH

PepsiCo’s Indra Nooyi slams ‘discriminatory’ soda tax proposals

By Ben BOUCKLEY

PepsiCo CEO Indra Nooyi has attacked November ballots in San Francisco and Berkeley that will ask city residents to approve increased taxes on sugar-sweetened beverages and sweeteners used to sweeten such drinks.

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