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Find out where KeVita co-founder Bill Moses sees the opportunities in the beverage aisle at our innovation summit on Feb 4

Hear from the founders of Jin+Ja, Core Power, Vertical water, Reed's, Mamma Chia...

What are the key beverage trends - and companies - to watch in 2015?

By Elaine Watson

Whether it’s a new ingredient (coffee fruit, maple water, coffee leaf tea), novel technology (barrel-aged tea, ‘raw’ tea), or different way of looking at established categories (soup in a bottle, boxed water), disruptive companies are always thinking...

Tio Gazpacho: Thinking outside the bowl...

This merges soup and beverages; we’re creating a new category...

Tio Gazpacho cold soup-in-a-bottle CEO: I wanted to stand out, not to fit in

By Elaine Watson

While some retailers didn’t know quite what to make of his ‘chilled soup in a bottle’ when he first started pitching the concept last year, around 75% “just got it immediately”, says Tio Gazpacho founder Austin Allan. “And then they would say: How come...

Harmless Harvest raw coconut water: We’re not competing with Vita Coco

'Consumers are willing to pay more for better quality as long as that quality is tangible'

Harmless Harvest raw coconut water: We’re not competing with Vita Coco or Zico

By Elaine Watson

Not so long ago, “people would have said that any drink that’s above three bucks is crazy,” says the co-founder of organic and ‘raw’ coconut water pioneer Harmless Harvest, Justin Guilbert. “Well we came to the market with a 16oz bottle that retailed...

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