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Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

Pinnacle Foods CEO: 'We have to be price competitive, otherwise we start losing market share'

Analyst: Top CPG firms not delivering on innovation, falling back into promotional trap

Pinnacle Foods boss: ‘We’re looking at this industry right now as very much a zero sum game. We're not seeing growth in total’

By Elaine Watson

As several CEOs have recently observed, big brands are not getting so much bang for their promotional buck these days. But in the current climate, targeted trade spending is a must to retain market share, although other strategies must be pursued in the...

Josh Tetrick:

Five questions for Hampton Creek CEO Josh Tetrick

Just Mayo Walmart deal just another step in 'making food better': Hampton Creek CEO

By Maggie Hennessy

It’s been a busy summer for Hampton Creek. After just six months on the market and $30mn raised in funding from the likes of Bill Gates and Yahoo cofounder Jerry Yang, its plant-based mayonnaise brand Just Mayo is the No. 1 selling mayo at Whole Foods...

Steve Hughes: 'I really think what you're looking at in the next three years in the food industry is Armageddon'

Retailers are going to reduce the space given to legacy brands

Boulder Brands: Large-cap 'legacy' food & beverage brands face 'Armageddon'

By Elaine Watson

Leading CPG companies are like huge ships that cannot change course quickly enough to address evolving consumer trends, claims the boss of Boulder Brands (which owns the Udi’s Gluten-Free, Earth Balance and EVOL brands). But unless they make some bold...

Clemmy's CEO: 'It’s a David and Goliath battle and some people think I’m crazy ... but I just felt that enough was enough'

Ice cream co engaged in ‘David & Goliath’ lawsuit vs Nestlé alleging unfair competition

Ice cream co in ‘David & Goliath’ lawsuit v Nestlé: Is it time for a rethink about the way shelf-space is allocated in US supermarkets?

By Elaine Watson

As Kraft’s CEO recently observed, smaller, more agile players seem to be better at coming up with exciting new products than many CPG giants, for whom innovation is often more about trade management than addressing genuine consumer needs. But if this...

Does vitamin D belong on the Nutrition Facts panel?

NYU professor questions supplements; vitamin D expert supports efficacy of oral forms

Does vitamin D belong on the Nutrition Facts panel?

By Maggie Hennessy

FDA proposals to list "added sugars" on the Nutrition Facts panel have already generated heated debate, so it's unsurprising that its plan to include vitamin D is proving equally controversial, with critics claiming it could encourage over-consumption...

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