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Failure rate for new products is 80% - so what are the most common pitfalls?

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

Alyson Eberle:

'It’s not the first or the second purchase order that really counts, it’s the third'

Pure Spoon CEO: HPP is going to turn the baby food category on its head

By Elaine Watson

It won't happen overnight, but the future of babyfood is in the chiller, predicts one Texas-based entrepreneur pioneering the application of high pressure processing (HPP) in a category she claims is ripe for disruption.

Tiny But Mighty: It's small, but it punches above its weight...

'When people first try our popcorn, one of the things they notice right away is the flavor.'

Tiny but Mighty taps into consumer demand for heirloom varieties: 'It tastes completely different to regular popcorn.'

By Elaine Watson

Size matters, and when it comes to popcorn, the smaller it is, the better, says one Iowa-based farm, which has carved a niche in the market with its unique ‘Tiny But Mighty’ heirloom corn, which is tiny, but intensely flavorful (hence ‘mighty’), and comes...

DRINKmaple maple water in 2,000+ stores 18 months after launch

DRINKmaple maple water in 2,000+ stores 18 months after launch

By Elaine Watson

Less than two years after launch, Boston-based maple water brand DRINKmaple is available in 2,000+ stores including Ahold (Stop & Shop, Martin's Food Markets and Giant Food Stores), Wegmans, H-E-B, and Whole Foods Market, and is establishing...

Atlantic Natural Foods snaps up plant-based food maker Neat Foods

Atlantic Natural Foods snaps up plant-based food maker Neat Foods

By Elaine Watson

Lancaster, PA-based Neat Foods – a small, but rapidly-growing player in the plant-based foods category – has been acquired by Atlantic Natural Foods LLC, which makes canned vegetarian products under the Meatless Select and Caroline’s brands.

(L-R) Quest Nutrition co-founders Tom Bilyeu (president), Mike Osborn (CFO) and Ron Penna (CEO)

Quest Nutrition president: 'Our goal is to end metabolic disease'

By Elaine Watson

Quest Nutrition has a somewhat ambitious mission statement (“Our goal is to end metabolic disease,” says president Tom Bilyeu). But while it may be some time before the El Segundo-based firm can tick this particular goal off its checklist, its progress...

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