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5 strategies that set ‘genius’ digital marketers apart from the pack

5 strategies that set ‘genius’ digital marketers apart from the pack

By Elizabeth Crawford

Inspiring consumers through beautiful Pinterest posts, delicious recipes, heart-warming blog posts and viral videos can help build brand awareness, but the most effective digital marketers also make each experience easily shoppable, according to new research...

Popular diets could create opportunity for fiber ingredients

Special edition: Weight management

Popular diets could create opportunity for fiber ingredients

By Hank Schultz

The explosion of new diet plans that demonize carbohydrates offer a unique opportunity for fiber ingredients that can be added to foods or be offered as standalone dietary ingredients.

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