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60-second interview, Dr Liz Sloan and Dr Catherine Adams Hutt, Sloan Trends

What does health and wellness mean to US consumers?

By Elaine Watson

What do US consumers think health and wellness means, and how is the food industry responding? Is low-carb still a thing, does the paleo diet have legs, and is non-GMO being used as a proxy for ‘healthy’?

Picture: Chobani

Chobani Simply 100 ad campaign sparks legal spat with Dannon

By Elaine Watson

Chobani’s provocative new ad campaign for Simply 100 – which directly attacks the ingredient choices of two rival brands – has landed it in legal hot water, with Dannon’s lawyers demanding an immediate halt to the campaign and Chobani responding with...

FOOD VISION USA CEO vox pop: What is 'natural?'

FOOD VISION USA CEO vox pop: What is 'natural?'

By Elaine Watson

The FDA has just cranked open Pandora’s box with its surprise bid to explore a working definition of ‘natural’ on food labels. As part of our Food Vision USA program, FoodNavigator-USA quizzed food & beverage CEOs to find out what they think it means,...

Failure rate for new products is 80% - so what are the most common pitfalls?

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

Big food firms are climate smart but social media stupid

By David Burrows

Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.

Atlantic Natural Foods snaps up plant-based food maker Neat Foods

Atlantic Natural Foods snaps up plant-based food maker Neat Foods

By Elaine Watson

Lancaster, PA-based Neat Foods – a small, but rapidly-growing player in the plant-based foods category – has been acquired by Atlantic Natural Foods LLC, which makes canned vegetarian products under the Meatless Select and Caroline’s brands.

The term 'healthy' landed KIND in hot water with the FDA and prompted a flurry of class action lawsuits

KIND petitions FDA to update ‘outdated’ food labeling rules

By Elaine Watson

KIND has filed a citizen petition with the FDA to update 'outdated' regulations governing the use of the term healthy on food labels and address the disconnect between what Americans are encouraged to eat in the Dietary Guidelines and the criteria...

GALLERY: Is fat really back (and if so, what kind)?

GALLERY: Is fat really back (and if so, what kind)?

By Elaine Watson

Protein is hot, sugar is public enemy #1, and fat is back (so the trend-watchers say). But when it comes to good, bad and ugly fats, does everyone agree on which are which? Check out our gallery of insights from consumers, industry stakeholders, and the...

FDA seeks comments on use of the term ‘natural’ on food labels

What is 'natural'? FDA finally weighs into the debate

FDA seeks comments on use of the term ‘natural’ on food labels

By Elaine Watson

Having studiously avoided this food labeling minefield for years, the Food and Drug Administration (FDA) has surprised many in the trade by seeking comments on the definition of a word that has launched a thousand class action lawsuits (well almost):...

Sun Basket poised for growth in meal-kit-delivery market

Sun Basket poised for growth in burgeoning meal-kit-delivery market

By Elaine Watson

Stressed, time poor and short of culinary inspiration, but feeling guilty about ordering pizza again? Sun Basket – the latest entrant to the burgeoning home meal delivery market – gives you the tools to cook restaurant-quality meals at home, without having...

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