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 Mtn Dew Kickstart, an ‘energizing’ sparkling beverage with 5% juice, vitamins, and caffeine, has been a hugely successful product launch for PepsiCo

PepsiCo CEO: ‘Our innovation is becoming more durable’

By Elaine Watson

If you’ve got enough money - and clout - it’s not hard to make a big splash with a new product launch in year one. The real test comes in years two, three and four. And PepsiCo is proving that its innovations are still delivering after the initial hype...

Supporters of the Berkeley ballot insist the tax could help fund $54m worth of nutrition, physical activity and health programs (Image: Miran Rijavec/Flickr)

GOLDEN STATE ROW ESCALATES AS NOVEMBER 4 BALLOTS APPROACH

PepsiCo’s Indra Nooyi slams ‘discriminatory’ soda tax proposals

By Ben BOUCKLEY

PepsiCo CEO Indra Nooyi has attacked November ballots in San Francisco and Berkeley that will ask city residents to approve increased taxes on sugar-sweetened beverages and sweeteners used to sweeten such drinks.

Three-quarters of CPG promotions don’t break even, Nielsen

Three-quarters of CPG promotions don’t break even, says Nielsen

By Elaine Watson

It’s well-known that many CPG firms feel that they are not getting enough bang for their trade spending bucks. But a recent analysis by Nielsen reveals that most of them are not getting any bang for these bucks, with almost three quarters of promotions...

Mike Lee: 'We’re inviting food companies to collaborate with us'

The Future Market: What will food shopping be like in 2065?

By Elaine Watson

The IFT's FutureFood 2050 initiative has started a fascinating conversation about what we might be eating in the future. But what will food shopping be like? Will supermarkets as we know them today still exist or will we get all of our groceries...

Sanford Bernstein: “We would have expected inflated sales considering the ‘novelty factor’ surrounding the launch of this new product line extension.

'The feedback we received appears to be merely satisfactory or mixed'

Coca-Cola Life off to 'lackluster' start in the US, says analyst

By Elaine Watson

Initial feedback suggests the US debut of Coca-Cola Life has been “lackluster”, with staff in some of the first stores to feature the product reporting “satisfactory” sales, but nothing to set the world on fire, says Ali Dibadj, senior analyst at Sanford...

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