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85% of CPG firms surveyed think they are spending too much on trade funding, and would like to divert more cash to more strategic, brand building activities

More than half of CPG firms say their trade spending programs are 'ineffective'

Are you getting enough bang for your trade spending bucks? No, say CPG firms

By Elaine WATSON

It will probably not surprise food & beverage CEOs to learn that most CPG firms responded with a resounding ‘NO’ when asked in a recent survey if they were getting a decent bang for their trade spending bucks. But why is there so much frustration?

So Häagen-Dazs ‘says no to synbio’?

So Häagen-Dazs ‘says no to synbio’?

By Elaine Watson

When it comes to reporting the position of some of the world’s biggest food companies on genetically engineered foods, Friends of the Earth, it seems, has been engaging in some pretty creative PR ‘engineering’ of its own.

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