Kevin Klock: 'In the first couple of years, we didn’t spend anything on ads, it sold itself. And we didn’t want to pump it harder as we couldn’t produce it fast enough.'

Big interview: Kevin Klock, CEO Talking Rain (Sparkling ICE)

Talking Rain CEO: We can turn Sparkling ICE into a $1bn brand by 2018

By Elaine WATSON

Want to know what success looks like? Check out Sparkling ICE. In early 2010 it was generating $10m a year. This year, it’s on course to generate $350-400m and CEO Kevin Klock tells FoodNavigator-USA it could be a $1bn brand by 2018.

Does 'natural' amount to more than just a list of acceptable or unacceptable ingredients on a food label? What other cues are consumers looking for when deciding if a product is natural and wholesome? Find out on June 26 at Natural & Clean Label Trends 2013

Natural & Clean Label Trends 2013

Where do your products sit in the clean label hierarchy?

By Elaine WATSON

If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides? 

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