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85% of CPG firms surveyed think they are spending too much on trade funding, and would like to divert more cash to more strategic, brand building activities

More than half of CPG firms say their trade spending programs are 'ineffective'

Are you getting enough bang for your trade spending bucks? No, say CPG firms

By Elaine WATSON

It will probably not surprise food & beverage CEOs to learn that most CPG firms responded with a resounding ‘NO’ when asked in a recent survey if they were getting a decent bang for their trade spending bucks. But why is there so much frustration?

So Häagen-Dazs ‘says no to synbio’?

So Häagen-Dazs ‘says no to synbio’?

By Elaine Watson

When it comes to reporting the position of some of the world’s biggest food companies on genetically engineered foods, Friends of the Earth, it seems, has been engaging in some pretty creative PR ‘engineering’ of its own.

2011-12 takeover talks were a 'ruse to get access to Nirvana's confidential information' claims bottled water co.

Nestlé offered stores financial incentives to stop carrying rival's products, claims lawsuit

Nestlé Waters North America engaged in ‘deceptive, fraudulent and predatory behavior’ says Nirvana Inc in unfair competition lawsuit

By Elaine Watson

Nestlé Waters North America engaged in “deceptive, fraudulent and predatory behavior” in a bid to drive a small competitor out of business, alleges New York-based Nirvana Inc in a lawsuit accusing the world’s biggest bottled water company of illegal anti-competitive...

Is the term 'all-natural' still resonating with consumers?

Natural vs organic: What’s the difference, and do shoppers care?

By Elaine Watson

How clean is your label, and who decides - plaintiff's attorneys or Whole Foods Market? Are ‘all-natural’ claims still resonating with consumers or are other on-pack cues more important? And do shoppers understand the difference between natural and...

Pinnacle Foods CEO: 'We have to be price competitive, otherwise we start losing market share'

Analyst: Top CPG firms not delivering on innovation, falling back into promotional trap

Pinnacle Foods boss: ‘We’re looking at this industry right now as very much a zero sum game. We're not seeing growth in total’

By Elaine Watson

As several CEOs have recently observed, big brands are not getting so much bang for their promotional buck these days. But in the current climate, targeted trade spending is a must to retain market share, although other strategies must be pursued in the...

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