Companies that include input from sales at critical stages of the new product development process tend to pick more winners, says Affinnova

Why are so many CPG innovators frustrated and demotivated?

By Elaine Watson

Many people developing new products at CPG companies feel frustrated and demotivated according to a new survey, which probably comes as no surprise given the high failure rate in the trade. But looking at what firms that produce more winners have in common...

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