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Sanford Bernstein: “We would have expected inflated sales considering the ‘novelty factor’ surrounding the launch of this new product line extension.

'The feedback we received appears to be merely satisfactory or mixed'

Coca-Cola Life off to 'lackluster' start in the US, says analyst

By Elaine Watson

Initial feedback suggests the US debut of Coca-Cola Life has been “lackluster”, with staff in some of the first stores to feature the product reporting “satisfactory” sales, but nothing to set the world on fire, says Ali Dibadj, senior analyst at Sanford...

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