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FOOD VISION USA 2017: ‘You can’t create authenticity from a focus group’

Can big food still innovate?

FOOD VISION USA 2017: ‘You can’t create authenticity in a focus group’

By Elaine Watson

Will big food companies increasingly buy in innovation and serve as scale up platforms for more 'authentic' small brands they didn’t create, or can they make their legacy brands resonate with new generations of consumers? Here’s what we learned...

GUEST ARTICLE: Is plant-based the new gluten-free?

GUEST ARTICLE: Is plant-based the new gluten-free?

By William Dowling, research manager, CircleUp

The plant-based movement is easier to understand when considering it alongside another trend that proved to be a financial boon for brands: gluten-free.

Mondelez under fire as plaintiff’s bar turns up the heat on sugar in belVita

Mondelez under fire as plaintiff’s bar turns up the heat on sugar

By Elaine Watson

There are multiple holes in a new proposed class action complaint filed vs Mondelez over sugar levels in its belVita range, say attorneys. However, the recent shift away from fat to sugar as public enemy #1 has clearly emboldened the plaintiff’s bar.

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