Products made with whey protein and minerals from milk have the power to turn back the clock on a person’s age – biologically speaking.
The Very Important People (V.I.P) generation encompasses the 50+ adult segment, which is bigger than ever before. However, products are generally not designed with them in mind, and therefore this segment represents a golden market opportunity.
To highlight the possibilities for food and beverage companies, Arla Foods Ingredients has developed a new “Change your body age” product concept – an instant coffee enriched with 100% whey protein and natural minerals from milk, including calcium, magnesium and potassium. A tasty way to slow down the 'body age' through good nutrition that looks after muscles and bones.
The concept is available to see and taste at IFT 2016, which takes place in Chicago from 17-19 July.
The Arla Foods Ingredients team