Technical / White Paper
Clean Label: Consumers Are Expecting It
Understanding worldwide consumer needs to create successful food & drink products
Clean Label has been the top theme in the food & beverage industry in the last years – and it is still growing in importance. But what exactly does Clean Label mean? Why are consumers keen to buy clean-label products? Which needs do they search to satisfy? Learn more about consumer needs and how to be a successful player in the food & drink industry.