Consumers want tooth-friendly confectionery treats

Format: PDF file | Document type: Infographic


Zerose®​ erythritol – a zero-calorie, natural bulk sweetener – is an excellent option to not only reduce sugar in confectionery products but also to promote good oral health! It is non-cariogenic, and has been clinically shown to offer Better Tooth Protection™ than other polyols. But do consumers care? Yes! In a proprietary research study, consumers showed strong appeal, purchase intent and switching potential for confectionery products made with the benefits of Zerose®​ erythritol. Download our infographic for more info!

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