GELITA - Promoting a new Food Generation

Consumers dont eat to simply satisfy their appetites anymore. Today they're looking for benefits, other than satiating their hunger. Modern consumers are savvy and have adopted a new approach to food, preferring natural, wholesome, and healthy foods. And, of course, these improved foods still have to exhibit the same texture, convenience, and - first of all - great taste of their "regular" counterparts. The challenge: Formulate healthier food products without compromising taste, quality, and overall satisfaction. The solution: GELITA® Gelatine The Unrivaled Advantages of GELITA® Gelatine Although many other ingredients have tried to match gelatine's extraordinary capabilities, none have come close to encompassing the special characteristics and capabilities of gelatine. The natural product Gelatine has been around for hundreds of years. Over time, many cultures have considered gelatine a valuable source of protein, as well as a healthy and beneficial food - particularly for skin, hair, nails, and joints. Today, we know that gelatine offers more than just protein enhancement. GELITA® Gelatine makes for in the final product: Reduced (or even eliminated) fat and sugar Fewer calories Valuable calories (as they originate from protein rather than fat or sugar) Lower Glycemic index Gelatine is a hydrocolloid with the ability to bind water, allowing it to be used for gelling, thickening, and stabilizing foods. This property allows formulators to decrease amounts of sugary products for binding by replacing with water and gelatine. Gelatine also forms a thermo-reversible gel that melts in the mouth, creating that smooth and unique mouth feeling...something that no other ingredient can achieve. GELITA® Gelatine Features Valuable Properties: Non-allergenic Contains no preservatives Easily digestible Cholesterol-free Zero carbohydrates Gluten-free A Market on the Move...and GELITA is big on innovation The food industry is versatile and continuously evolving. Innovation is key in maintaining a competitive advantage. GELITA's product development lab accepts this challenge and helps customers create trend-setting consumer product concepts. Sometimes these innovations are based on the lab's own initiative. Often, though, the innovations are the result of close and confidential collaborations with individual customers. This conserves your internal resources and provides an external view and unbiased contributions from GELITA's Food Applications Lab. See for yourself! GELITA - Your Partner for Innovation With a unique combination of technological functionality and health-promoting properties, GELITA® Gelatine provides grand opportunities for the development of innovative new products. GELITA's Food Applications Lab looks forward to addressing your technical questions and assisting in the development of customized, creative, and innovative solutions for your business. Visit GELITA at this year's IFT Expo in Orlando FL, Booth #2910 to learn more. www.GELITA.com service.na@gelita.com GELITA - An Element of Our Life GELITA, comprising the operating continental units GELITA Europe, GELITA North America, GELITA South America and GELITA Asia Pacific Africa, is the world's leading gelatine producer with activities in all major markets. The GELITA headquarters in Eberbach, Germany, is the coordination center for research and development, sales, production, communication and other corporate activities. Eberbach also is responsible for the European Market. All North American business is coordinated from Sioux City, Iowa. South America is operated from Cotia, Brazil and in Botany Australia is the headquarters for the Asia Pacific Africa Area. As a pioneer in gelatine production for more than 130 years, GELITA is the gelatine leader creating new industry trends, product innovations and value added tailor-made concepts. Our customers also benefit from our global presence, commitment to research & development, state-of-the-art production, technology, logistics and our understanding of business in multiple continents and cultures.