Webinar

GenerationWhy: Decoding Millennial Food Attitudes & Actions

Published

Format: External webinar | Document type: Webinar

GenerationWhy: Decoding Millennial Food Attitudes & Actions
There are more than 80 million millennial consumers today, making them the largest cohort of consumers for decades to come. Yet not all millennials think or act alike.The GenerationWhy research study, commissioned by the Corn Refiners Association and conducted by Ipsos and BuzzFeed, uncovered four distinct segments of millennials that often defy stereotypes of behavior and influence.This webinar explores those four segments of millennials examining how each differ in their digigraphics, demographics and food-buying habits, and outlines what their choices mean for food and beverage companies.

Speakers

Irene Pritchett Irene Pritchett Brand Management and Marketing Consultant, Experience in Food and Health/Beauty Aids Categories
Corn Refiners Association

Aron Levin Aron Levin Ph.D. Marketing Professor
Northern Kentucky University; Owner, Levin & Associates

Irene Pritchett Irene Pritchett Brand Management and Marketing Consultant
Corn Refiners Association