Clean-label” is no longer just an industry term, but a long-term trend guided by holistic consumer values. Often associated with minimally processed food and drinks, attributes such as “natural”, “Non-GMO”, “organic” or “free-form” resonate deeply with a fast-growing desire for a healthy lifestyle.
70% of modern consumers put sugar and artificial sweeteners at the top of their list of ingredients to avoid or limit. What clean-label sweetener substitutes can manufacturers utilize to keep their trademark great taste while upholding standards of transparency and accountability? Find out how stevia can inspire your clean-label F&B innovation in the whitepaper.