IT'S A WHOLE GRAIN WORLD-AND CONAGRA MILLS HAS ANSWERS Broadest selection of whole grain products, along with the expertise and customer care you need to succeed The whole grain revolution is here to stay. With the new Dietary Guidelines calling for three servings of whole grains a day, consumers are listening. More than 50% are increasingly looking to whole grains to help with disease prevention, and 48% want foods high in fiber. They're eager to find new whole grain options, especially versions of their favorite foods. But they also won't sacrifice taste-a challenge for food manufacturers navigating the changing landscape of whole grain nutrition. This is where ConAgra Mills can help. Whole Grain Nutrition, White Flour Appeal Ultragrain® is the first-ever whole wheat flour to combine the nutritional benefits of whole grains with the processing benefits and finished baked quality of refined flours. It offers the nutritional benefits of whole grains, yet functions and tastes like white flour. By applying patent-pending Ultrafine™ milling technology to a proprietary variety of Platte Wheat, ConAgra Mills has developed a flour that preserves the mild flavor, color and texture of refined flour while retaining the fiber, phytonutrients, including antioxidants and nutrition benefits of whole grain flour. The original Ultragrain made from hard spring wheat and is ideal for breads, pizza dough, pasta and anywhere you would use traditional white flour. Ultragrain Soft is now also available for whole grain formulations in mainstream cakes, pastries and cookies. Barley is Back, And Better Than Ever More traditional whole grains are gaining ground on restaurant menus and supermarket shelves as nutritious, healthful ingredients. Barley is no exception-in December it was made eligible for a qualified heart health claim by the U.S. Food and Drug Administration. Innovations like Sustagrain® Barley keep ConAgra Mills at the forefront of next-generation functional foods. Sustagrain Barley is naturally high in dietary fiber and low in starch, making it one of the lowest-glycemic-index grains commercially available. This variety of waxy barley has a macronutrient composition unlike any other, with more than 30% total dietary fiber (TDF). Nearly 50% of this fiber is cholesterol-lowering beta glucan, giving Sustagrain roughly three times the TDF and soluble fiber of conventional whole oats, with less than half the starch of other cereals. Available in flour, kernel, flaked, steel-cut and rolled forms, Sustagrain boosts the fiber-but not the bulk-in breads and breakfast cereals, soups, energy bars, rice side dishes and pastas. New-Fashioned Oats Good old-fashioned oats are back in the spotlight, but there's nothing old-fashioned about ConAgra Mills coated and toasted oat products. By enrobing traditional oat flakes with honey or other coatings, we've created a versatile whole grain that's ideal for granola bars, ready-to-eat cereals and yogurt inclusions. Designing for a "natural" audience? ConAgra Mills offers organic oats coated in label-friendly honey. Going the functional food route? The nutrition and product development specialists at ConAgra Mills can create a fortification blend that includes omega-3s, vitamin E or any number of other nutraceuticals. Give Your Label A Boost Whole grains give your label that extra boost health-conscious consumers demand. ConAgra Mills can partner with you on developing great tasting, "better-for-you" products. An in-depth understanding of labelling and regulatory matters, coupled with our catalogue of healthful whole grain ingredients, enables us to suggest applications and formulations that meet the nutritional benefits consumers seek. Just let us know your nutritional targets and we'll work with you to make it happen. ConAgra Mills™ offers the most comprehensive selection of premium multi-use flours in the industry - from hard and soft spring wheat and pastry flours to oats, durum, rye and custom flour ingredients including proprietary value-added products designed to meet consumer needs. For more information about ConAgra Mills whole grain products, please visit us at www.conagramills.com.