Arla Foods Ingredients has cracked the problem of hard protein bars with a new whey protein solution that stays soft for at least a year.
Nearly half of US consumers (45%) purchased a high-protein bar in the past month, according to research. However, due to textural deterioration during shelf life – a common issue with high-protein snack bars – it’s likely that many of the bars had lost their soft and chewy texture by the time they were eaten.
To address this challenge Arla Foods Ingredients has developed Nutrilac® PB-8420, a whey protein that ensures protein bars retain an indulgent cohesive (chewy) texture for 12 months or more in ambient storage conditions. Furthermore, the ingredient is all-natural and derived from cows’ milk – helping to keep the recipe simple and ensure consumer demand for clean and clear labels is met.
To showcase the new protein solution, Arla Foods Ingredients has created a 28%-protein apple & coconut protein bar concept that is the perfect blueprint for sports nutrition applications. The bar will be unveiled on Arla Foods Ingredients’ booth 4447 at IFT17 Food Expo in Las Vegas (26-28 June 2017).
 Packaged Facts: 2016 Food Formulation and Ingredient Trends