What does transparency really mean for food production? As yet, the term isn't so much a firmly defined standard as it is a collection of signals and priorities that resonate with consumers. Among those signals are identifiers like "organic," "clean label," "free from," "non-GMO"—even "natural," a poorly defined term in its own right. And evidence that a product was made with respect for sustainability and fair trade also increases its "transparency quotient."
See how Kikkoman is addressing the increasing demand for transparency and clean labels.