Health and wellness continue to drive growth in the beverage space. At the core of this dynamic is natural functionality, led by demand for botanical ingredients, along with refreshment and hydration. However, the complexity and broad nature of functionality present a challenging obstacle when it comes to innovation.
This webinar will tackle key aspects of this challenge, from consumer expectations around functionality to ingredient screening for relevance and effectiveness. We’ll explore how these ingredients are integrated into formulas for enjoyable, winning innovation in healthy beverages.