Dairy-based ingredients

Source: Getty/	FamVeld

The rise of 'Summerween' expects to boost confectionery sales

By Deniz Ataman

Core holidays like Halloween are being planned for earlier by consumers who are simultaneously looking for value in their holiday preparations and a desire for extended celebrations, which gives brands an opportunity to offer more assortments, formats...

Film tie-ins are a popular marketing strategy in food and beverage. Image Source: Getty Images/Andrew Brookes

Do film tie-ins boost sales?

By Augustus Bambridge-Sutton

Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?

Source: Getty/	lechatnoir

Price-conscious snackers seek value, global flavors in-store

By Deniz Ataman

Price-conscious consumers are increasingly seeking healthier yet affordable snack options and shopping for new global flavors in-store, creating a significant opportunity for brands and retailers to develop more engaging and diverse offerings, according...

Butter Buds expands beyond butter, focuses on dairy concentrates

IFT FIRST 2024

Butter Buds expands beyond butter, focuses on dairy concentrates

By Deniz Ataman

Butter Buds, a supplier of dairy concentrates and flavor solutions, is rebranding itself to reflect its expanded product line and focus on meeting the evolving needs of the dairy and non-dairy markets, Mike Ivey, national sales director at Butter Buds...