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Image source: D. Ataman

Futureproofing the Food System

Will ‘healthy’ iconography help consumers select better options?

By Deniz Ataman

While the FDA is updating its current definition of healthy and exploring voluntary iconography for packaging, the term means many different things to many different people, which could complicate the impact of the icon and product marketing, suggests...

Image source: D. Ataman

Futureproofing the Food System

Building a defensible vertical farm is more than technology

By Deniz Ataman

Vertical farms promise to produce climate-resilient crops devoid of pesticides and fertilizers while reducing reliance on natural resources in contrast to traditional agriculture. Yet with the more recent failures of vertical farms due to high energy...

Image source: D. Ataman

Futureproofing the Food System

[Watch-on-demand] “Your AI is going to be as good as your data”

By Deniz Ataman

Understanding how to identify and leverage useful data into a consistent and predictive algorithm is critical for a nimble and productive business strategy. How can businesses across the food sector—from ingredient discovery and product development to...

Image source: Getty/Tara Moore

Spilling the tea (and coffee) on natural beverage trends

By Deniz Ataman

The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...

Exploring how consumers define ‘healthy’ through dietary patterns

Futureproofing the Food System

Exploring how consumers define ‘healthy’ through dietary patterns

By Deniz Ataman

Consumers’ relationship with food continues to evolve through diets that target more specific needs while simultaneously shifting how they define healthy, according to results from the International Food Information Council (IFIC) Food and Health survey.

Indoor farming’s moment of truth

Futureproofing the Food System

Indoor farming’s moment of truth

By Deniz Ataman

Vertical farms promised to reduce the distance traveled and environmental impact of food to get from farm to plate – and in doing so offer consumers fresher, more nutritious options and retailers more stable supply and a better ESG proposition. But with...

Image: Getty/piyaset

Eight crops endangered by climate change

By Oliver Morrison

From staple crops like potatoes and maize, to cash crops for wealthier customers like cocoa and coffee, climate change is having a widespread impact on global agricultural production.

C-store consumer habits: balancing impulse purchases with nuanced usage occasions

National Association for Convenience Stores

C-store consumer habits: balancing impulse purchases with nuanced usage occasions

By Deniz Ataman

C-stores can attract and retain customers who are looking for a quick and easy meal or snack by offering a variety of fresh and convenient food options, as well as bundling deals that offer discounts on popular products, Kathy Risch SVP, shopper insights...

A masculine framing does not have an affect on men liking vegan dishes. Image Source: Daria Kulkova/Getty Images

The effect of masculine marketing on vegan diets

By Augustus Bambridge-Sutton

One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...

Plant-based meat shows promise for reducing cardiovascular risk factor

Plant-based meat shows promise for reducing cardiovascular risk factor

By Deniz Ataman

Consuming plant-based meat, rather than its conventional counterpart from animals, is correlated with a “significant drop” in an emerging cardiovascular risk factor in a small study funded by an unrestricted gift from Beyond Meat and presented last week...

Bridging the gap between conventional meat and alternative proteins

Bridging the gap between conventional meat and alternative proteins

By Deniz Ataman

Alternative proteins offer myriad potential solutions to curb the effects of climate change and public health risks, while creating space for partnerships with corporate meat producers, panelists said during the Good Food Conference last week in a session...

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