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Pinnacle Foods CEO: 'We have to be price competitive, otherwise we start losing market share'

Analyst: Top CPG firms not delivering on innovation, falling back into promotional trap

Pinnacle Foods boss: ‘We’re looking at this industry right now as very much a zero sum game. We're not seeing growth in total’

By Elaine Watson

As several CEOs have recently observed, big brands are not getting so much bang for their promotional buck these days. But in the current climate, targeted trade spending is a must to retain market share, although other strategies must be pursued in the...

Muhtar Kent: 'Our equity investment in Monster is a capital efficient way to bolster our participation in the fast-growing and attractive global energy drinks category'

Breaking news

Coca-Cola enters strategic partnership with Monster Beverage Corp

By Elaine Watson

Coca-Cola and Monster Beverage Corp have entered into a strategic partnership which will see Monster assume control of Coke’s energy brands and Coke assume control of Monster’s non-energy brands. Coca-Cola will also take a 16.7% stake in Monster.  

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