Sectors

Atkins directs new shoppers to struggling frozen pizza category

Atkins directs new shoppers to struggling frozen pizza category

By Elizabeth Crawford

Atkins Nutritionals enters the competitive frozen pizza category with the launch of a high-protein, low-carb option that it says will expand the sluggish category by bringing in consumers who do not currently shop the segment. 

WHO releases final sugar advice for children and adults

Academics and industry clash over WHO sugar advice

By Joyeeta Basu

Academics have welcomed the WHO’s recommendation to slash added sugar intake to 5-10% of calories – but the food industry has said it is misleading and based on weak evidence.

5 strategies for marketing to millennials

Partnership for a Healthier America Summit

5 strategies for marketing to millennials

By Elizabeth Crawford

Firms need to move away from one-way marketing strategies in traditional media channels and embrace open engagement in new media outlets to capture the attention of millennials, who increasingly wield purchasing power and influence but continue to elude...

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